Letícia Laet, MBA student at social and environmental business management and designer at ESCAS (School of Environmental Conservation and Sustainability), is among the professionals that enhance how working to conservation and sustainability is stronger when it involves professionals from different areas.
“The communication, for an example, is primordial to achieve a more sustainable world. Through my work I look for sharing, briefing, unifying and engaging people. I’ve begun as a photographer; photography has helped me in projects, and I’ve always loved capturing moments and expressions. The most important thing is the production of an assertive (graphic and textual) communication, that explains its concepts, contributes with the project management, thinking about circular economy and the sense about using sustainable tools, besides promoting sustainable practices at work and out of it”, she said.
Letícia works as a designer at a company (Ana Laet Comunicação) and she also signs the graphic design of Activity Report at IPÊ (2018 to 2019) and other papers. “With the MBA I’m more prepared to graphic and communication productions about sustainability, entrepreneurship, marketing and accessibility, for example”.
The way that took Letícia to MBA involved the seek for practical knowledge. “I’ve missed learning about business and sustainability at college. After all, design is also a business. I take sustainability seriously and I’d like to go deeper. I believe that any business needs to consider the socio-environmental impact. I’ve taken a look at MBA in Rio de Janeiro (where she lives) and I didn’t identify myself at it. I’ve followed IPÊ for so long and I saw a post about MBA in socio-environmental business management, from ESCAS, and I thought it was the perfect opportunity”.
Besides the knowledge she has been looking for, the MBA enables Letícia to know new possibilities, and better, new opportunities. “In addition to design I also create content and I want to work with education as well. Actually, I’ve always done, I just didn’t know that, and the MBA helped me to be sure. I’m going to implement social and environmental projects, including environmental education (graphic and non-graphic) projects that I’ve been thinking during the course”.
Plurality in Conservation
The final thesis, that Letícia Laet will sign up soon, with Camila Momesse (environmental engineer) and Fabio Accunzo (economist), is another evidence of multidisciplinary work’s potential in conservation and sustainability areas. “We are working on this thesis about entrepreneurship on public schools in different areas from Brazil. We understand education, represented by Sustainable Development Goal 4: Quality Education, from ONU, as the most powerful strength we can use to change Brazil and the world. The learning of entrepreneurship is an opportunity to children and teenagers to get a better world, better society and better environment”.
At this moment, Letícia explains the group is at the step of good practices recognition. “We are searching projects and entities with educational initiatives who stand out on how to prepare the youngers, focused on entrepreneurship, mainly on middle and high public schools, looking for identifying the good practices, the opportunities and the challenges. We want to inspire and support other schools to include entrepreneurship among the knowledges taught to students”.
For 2021, Letícia will be involved with the production of at least four publications. “Soon I’ll work on three books, one of them about animals, another one about Brazilian recipes, and the last one is a secret so far”.
Also, for the next year is foreseen the publishment of “Relatos vivos e a beleza da singularidade” (“Alive reports and the beauty of singularity”), it’s a literary, photographic and accessible project developed as the final graduation product in graphic design of Letícia Laet, in PUC (Pontifícia Universidade Católica), in two versions: one with colourful pictures and the other one in braille, with pictures in high relief followed by its descriptions. “It is a photography book which depicts people with disability with the goal of showing we are all the same, we are all different, our limitations don’t matter. Many people underestimate people with disabilities as they were unable just based only on their disfunctions. I’m deaf and I have Usher Syndrome. For 2021, the idea is to compound the book with pictures and high relief images interspersed. I’m going to come back to “Relatos Vivos” project as soon as MBA ends”, she said.
Fridays for Future
In March 2019, Letícia were between the thousand youngers, from more than 120 countries, that joined to the movement Fridays for Future, led by Greta Thunberg. “That Friday was historic, I saw on social media the protest place and time in downtown Rio de Janeiro. I took a cardboard and wrote Greta’s words ‘I don’t want your hope, I want you to panic’ I saw myself in her words and I drew the world melting as an ice cream. I went to the riot even it was raining. The press photographed me with my poster and Marina Silva reposted my post, I thanked her for the message, and she congratulated me, she said it is very important that young people have their own voice for our future”.
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Translated by: Brenda Braz Alves